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About You
Investing 101

The share market is prone to ups and downs. Most people tend to invest when the markets are going up and pull out when they go down. But before you say ‘Stop! I want to get off!’, consider these points…

The nature of investing
History has shown us two things; firstly, the nature of investing is cyclical. Markets move up and down, at different times and rates to each other. Secondly, risk and return are strongly linked in investing. Generally speaking, the higher the return, the higher the level of risk. Investing for a longer time means that volatility has more of an opportunity to ‘smooth out’. Which means if you have a longer timeframe in which to invest, you might consider a more volatile investment – the ride might be bumpier, but overall returns at the end are more likely to be higher. The trick, of course, is to stay invested.
 
Human nature
The psychology of investing shows that often investors will make long-term decisions based on short-term events. Its human nature to want to get out when the going gets tough – but think about it: selling when your investments aren’t worth as much as you’d like is similar to selling your house because the property market is down. The same goes for buying. When else do you wait for the price to get high before making a purchase?
 
Investing isn’t about ‘what’s hot’ and ‘what’s not’. The decisions you make about investing are serious and will have long-term consequences. It’s not easy to grit your teeth and hang on in the face of apparent adversity, or conversely, not to be tempted to hitch your wagon to what appears to be a rising star. But just remember – to get the best out of your investment, you need to be in it for the long haul. For better or for worse.
 
Know yourself
How much do you want to invest? For how long?  What are your expectations?  How do you feel about risk? What are your financial goals?  Where do you see yourself in 10, 20 or 30 years? Before you make any decision to invest, you need to ask yourself these questions. The answers will dictate the sort of investment portfolio you have.
 
Diversification
Don’t keep all your eggs in one basket, no matter how attractive or safe that basket looks! Spreading your investments across a diverse range of assets, markets, industries, countries, fund managers and investment styles puts you in a good position to take advantage of the ‘ups’ and lessen the adverse impacts of the ‘downs’.
 
Regular investing and dollar-cost averaging
Investing regularly means you get more units when the price is low and less when the price is high. Over the longer term, this leads to the overall cost of your units averaging out at a lower price.
 
Know your investments & get advice
Do your research and know what you are investing inA qualified financial adviser has the expertise and experience to help you make the best decisions for your financial future while taking your overall financial ‘picture’ into account.
 
Sarah van der Spuy


 

Last updated: 25/11/2008


 
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